Search Engine Optimization

Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is ensuring that your website ranks the highest for a given set of search terms. Did you know that popular search engines such as Google, Bing and Yahoo use a sophisticated algorithm to rank each site? This is quite possibly one of the search engines most closely guarded secrets.

All is not lost. Through testing and some insider tips, online marketers have been able to compile lists of best practices. As algorithms advance, your methods also need to adapt. This is why you need knowledgeable people ensuring your site is optimized. Chances are the majority of your competitors haven’t started this process. It’s time to start ranking higher and driving more traffic to your site.

We have been working with companies to ensure that they rank high for their targeted keywords. To rank high you need the right combination of the following:

  • keyword rich copy
  • aligned meta tags
  • external keyword filled links
  • inbound keyword filled links
  • Internal site linking
  • Google Submissions
  • Local Search Submissions

This is a good starter list for developing your company’s Search Engine Optimization plan. H2o Consulting will ensure that your site pages are aligned with all of the factors needed to improve your current rankings. In fact, every quote request begins with an audit of your existing site.

Existing Site Audit

Some of the items we will audit on your site are:

  • Description Meta tags
  • Robots.txt – tells search engines what to index
  • Image Alt Tags – keyword rich alt tags
  • Link Titles – keyword rich links
  • Page Titles – keyword rich titles
  • Text as Text – No java or flash hiding keywords
  • DMOZ and Other directory checks
  • Google Local Settings – (ensure Google shows you as it should)

We have a base list of 30+ items to audit on your site as a starting point. This ensures that we can have each page rank high for its targeted and intended keywords.

Request your quote for your website today.