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	<title>H2o Consulting</title>
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	<link>http://www.h2oconsulting.ca</link>
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		<title>Kiteboard Brasil Launch</title>
		<link>http://www.h2oconsulting.ca/2012/05/18/kiteboard-brasil-launch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=kiteboard-brasil-launch</link>
		<comments>http://www.h2oconsulting.ca/2012/05/18/kiteboard-brasil-launch/#comments</comments>
		<pubDate>Fri, 18 May 2012 16:07:32 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=721</guid>
		<description><![CDATA[We are proud to partner with Windy Addiction to help build Brasil&#8217;s best kite board directory.  www.kiteboardbrasil.com.  This site will grow to become Brasil&#8217;s premier source for kite boarding information. If you are looking for a listing or advertising on www.kiteboardbrasil.com feel free to email David at kiteboarding@windyaddiction.com or kite@kiteboardbrasil.com]]></description>
			<content:encoded><![CDATA[<p>We are proud to partner with Windy Addiction to help build Brasil&#8217;s best kite board directory.  <a href="http://www.kiteboardbrasil.com" target="_blank">www.kiteboardbrasil.com</a>.  This site will grow to become Brasil&#8217;s premier source for kite boarding information.</p>
<p>If you are looking for a listing or advertising on <a href="http://www.kiteboardbrasil.com" target="_blank">www.kiteboardbrasil.com</a> feel free to email David at <a href="mailto:kiteboarding@windyaddiction.com">kiteboarding@windyaddiction.com</a> or <a href="mailto:kite@kiteboardbrasil.com">kite@kiteboardbrasil.com </a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understand Facebook metrics</title>
		<link>http://www.h2oconsulting.ca/2012/04/25/understanding-facebook-metrics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=understanding-facebook-metrics</link>
		<comments>http://www.h2oconsulting.ca/2012/04/25/understanding-facebook-metrics/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 20:15:30 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=715</guid>
		<description><![CDATA[This past November Facebook fan pages had facelifts.  As of March 30th every fan page has now been converted to the new timeline form of fan page.  With this new timeline all the admin functions have now been moved conveniently to the top of the page for every admin to see. Reach is the number [...]]]></description>
			<content:encoded><![CDATA[<p>This past November Facebook fan pages had facelifts.  As of March 30<sup>th</sup> every fan page has now been converted to the new timeline form of fan page.  With this new timeline all the admin functions have now been moved conveniently to the top of the page for every admin to see.</p>
<p><em>Reach i</em>s the number of unique people who have seen your post.  Ensuring you reach the maximum number of people there are a few general rules on doing this:</p>
<ol>
<li>Create an emotion response.</li>
<li>Keep your tag line below80 characters in length</li>
<li>Use a compelling photo (remember Facebook is a soft sell)</li>
<li>Keep an eye on your stats and use them to improve your next post</li>
</ol>
<p>With these simple steps you can ensure your posts stay relevant with your fans and insure interactions which are critical to ensure your <em>virility score </em>with Facebook.</p>
<p>The <em>engaged user number</em> is the unique number of people who have clicked on your post.  This isn’t shared or like.  This is what the <em>talking about this</em> number is.</p>
<p>“<em>Talking about this</em>” is the unique number of people who have created a story from your page post.  These are created when someone:</p>
<ol>
<li>Clicks like</li>
<li>Comments on your post</li>
<li>Shares your post</li>
<li>Answers a question you posted</li>
<li>Or responds to your event</li>
</ol>
<p>This is the foundation of what you are trying to do with Facebook to ensure you have the most reach with each post.</p>
<p><em>Virility i</em>s the percentage of people who have created a story from your page post.  This number is derived from the total number of unique people who have seen the post.  Essentially (click rate) X (share rate) = viral index.  Use Facebook’s metrics and review your last few posts in you pages admin panel.  Identify the differences in your posts and try different styles of hooks in the messages and let your metrics guide you to success.</p>
<p>In the age of online trackablity you’ll never have to guess if you are successful or not.  Your clients and web traffic will ensure you have all the information you need to know if you are successful.</p>
<p>We had a client post some funny practical jokes on their Facebook page.  This is the type of spike you want to see in your campaigns.</p>
<p>If you are looking for these entertaining videos you can find them on the <a href="http://www.facebook.com/pages/HOBBY-ECUADOR/291074044256727" target="_blank">Hobby Ecuador Facebook Page</a></p>
<p><a href="http://www.h2oconsulting.ca/wp-content/gallery/general-blog-images/hobbyecuador-facebook.jpg" title="hobby ecuador facebook" class="shutterset_singlepic15" ><br />
	<img class="ngg-singlepic ngg-center" src="http://www.h2oconsulting.ca/wp-content/gallery/cache/15__620x540_hobbyecuador-facebook.jpg" alt="hobby ecuador facebook" title="hobby ecuador facebook" /><br />
</a></p>
]]></content:encoded>
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		<title>Manta Mag 2.0</title>
		<link>http://www.h2oconsulting.ca/2012/04/03/manta-mag-2-0/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=manta-mag-2-0</link>
		<comments>http://www.h2oconsulting.ca/2012/04/03/manta-mag-2-0/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 16:41:37 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[H2o Consulting]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=706</guid>
		<description><![CDATA[The official launch of MantMag happened this week.  www.mantamag.com is up and running with all the content for everything you need in Manta Ecuador. H2o aided in the construction of the site and help populate this great resource for the Manta community.  We also added a complimentary social media audit and solutions for the magazine [...]]]></description>
			<content:encoded><![CDATA[<p>The official launch of MantMag happened this week.  <a href="http://www.mantamag.com" target="_blank">www.mantamag.com</a> is up and running with all the content for everything you need in Manta Ecuador.</p>
<p>H2o aided in the construction of the site and help populate this great resource for the Manta community.  We also added a complimentary social media audit and solutions for the magazine and website.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.h2oconsulting.ca/2012/04/03/manta-mag-2-0/feed/</wfw:commentRss>
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		<title>Do you own your domain</title>
		<link>http://www.h2oconsulting.ca/2012/02/28/do-you-own-your-domain/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-you-own-your-domain</link>
		<comments>http://www.h2oconsulting.ca/2012/02/28/do-you-own-your-domain/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 14:56:48 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[H2o Consulting]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=698</guid>
		<description><![CDATA[Over the years I&#8217;ve come across many clients who didn&#8217;t actually own their own domain. At the very least their domain wasn&#8217;t registered in their name. How does this happen? If you&#8217;ve had your site built years ago, it was common practice to have your webmaster register your domain name.  They sometimes just blanketed the [...]]]></description>
			<content:encoded><![CDATA[<p>Over the years I&#8217;ve come across many clients who didn&#8217;t actually own their own domain. At the very least their domain wasn&#8217;t registered in their name. How does this happen?</p>
<ol>
<li>If you&#8217;ve had your site built years ago, it was common practice to have your webmaster register your domain name.  They sometimes just blanketed the domain name information with their info to speed up the registration process.</li>
<li>Your hosting service registered your domain name for you, they put is in their name.</li>
</ol>
<h2>How do you check if you own your domain name?</h2>
<p>Most hosting companies have a Who is look up on their sites.</p>
<p><a href="http://who.godaddy.com/whoischeck.aspx?prog_id=GoDaddy" target="_blank">Go Daddy Who Is Lookup</a></p>
<p><a href="http://www.networksolutions.com/whois/index.jsp" target="_blank">Network Solutions Who Is Lookup</a></p>
<h2>So what do I do if I find that my domain is in someone name?</h2>
<p>The second one is an easy fix.   Simply call your hosting service and have them make the change for you.</p>
<p>The first scenario can get a little tricky.  If you registered your domain with your old webmaster, hopefully there&#8217;s no bad blood.  If there is don&#8217;t panic. Each host does have a <a href="http://www.godaddy.com/agreements/showdoc.aspx?pageid=UNIFORM_DOMAIN" target="_blank">domain name dispute policy</a>.  It does involve paperwork and some waiting time but be patient, if your claim is valid you will get control over your domain again.</p>
<p>We did come across a situation with one of our clients where the company that originally registered the domain went out of business.  Once we tracked down the individual, by going through a phone book and calling last names, they were more than happy to help us with the paperwork to have the registrant data changed.</p>
<p>The bottom line is if you don&#8217;t know that you know your domain name is yours, check.  If you find that it isn&#8217;t, don&#8217;t panic.  Have your current webmaster help you through the process.</p>
<h2>What should my registrant data should look like?</h2>
<p>Registrant:  You</p>
<p>Administrator: You</p>
<p>Technical Contact: Your webmaster</p>
<p>Billing Contact:  You or your billing department (so when the domain name is about to expire the right people are going to get notified)</p>
<p>Here is one of our clients we helped out a few years ago.  The original company who build the site was no longer.   Give the <a href="http://www.networksolutions.com/whois-search/fcfinancial.ca" target="_blank">Who is look up a try</a> as see the results.</p>
<p>Don&#8217;t over look the billing contact information.  As you never want to have your domain name expire.  Having to repurchase your domain name from a reseller can be costly.  We&#8217;ve seen clients have to buy back domain names from as low as $1000 to up to $50,000.  Don&#8217;t let this happen to you.</p>
<p>If you have any questions or would like help getting your domain name back feel free to <a title="Contact Us" href="http://www.h2oconsulting.ca/contact-us/">contact us any time. </a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Hobby Store Ecuador Ecommerce</title>
		<link>http://www.h2oconsulting.ca/2012/02/24/hobby-store-ecuador-ecommerce/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hobby-store-ecuador-ecommerce</link>
		<comments>http://www.h2oconsulting.ca/2012/02/24/hobby-store-ecuador-ecommerce/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 03:17:08 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[H2o Consulting]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=691</guid>
		<description><![CDATA[Quito&#8217;s best Hobby Shop just received a facelift this week. The launch of Hobby Ecuador&#8217;s new RC air, race and dirt track combined with the launch of the new website has kept the Owner, Raul Gomez, very busy this week. The new Ecommerce solution was launched by the H2o consulting team giving Hobby Ecuador a [...]]]></description>
			<content:encoded><![CDATA[<p>Quito&#8217;s best Hobby Shop just received a facelift this week.  The launch of Hobby Ecuador&#8217;s new RC air, race and dirt track combined with the launch of the new website has kept the Owner, Raul Gomez, very busy this week.  </p>
<p>The new Ecommerce solution was launched by the H2o consulting team giving Hobby Ecuador a site where it&#8217;s patrons can not only browse products but buy them online.  Integration with paypal allowed Ecuadorians for the first time be able to make their hobby purchases online.  </p>
<p>If you are in Quito and need some R/C hobby supplies check out <a href="http://www.hobbystoreecuador.com" target="_blank">www.hobbystoreecuador.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.h2oconsulting.ca/2012/02/24/hobby-store-ecuador-ecommerce/feed/</wfw:commentRss>
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		<title>Ecuadorian Coastal Properties</title>
		<link>http://www.h2oconsulting.ca/2012/02/14/ecuadorian-coastal-properties/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ecuadorian-coastal-properties</link>
		<comments>http://www.h2oconsulting.ca/2012/02/14/ecuadorian-coastal-properties/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 17:18:30 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[H2o Consulting]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=681</guid>
		<description><![CDATA[We&#8217;d like to take the opportunity to welcome Ecuadorian Coastal Properties to the H2o family. Richard Parker of ECP has been living and selling real estate in Ecuador for almost 5 years. He has developed a long list of very happy clients in the time that he&#8217;s been ensuring people&#8217;s retirement, investment and South American [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;d like to take the opportunity to welcome <a href="http://www.ecuadoreancoastalproperties.com" target="_blank">Ecuadorian Coastal Properties</a> to the H2o family.  Richard Parker of ECP has been living and <a href="http://www.ecuadoreancoastalproperties.com/index.php?page=homes" target="_blank">selling real estate</a> in Ecuador for almost 5 years.  He has developed a long list of very <a href="http://www.ecuadoreancoastalproperties.com/index.php?page=testimonials" target="_blank">happy clients</a> in the time that he&#8217;s been ensuring people&#8217;s retirement, investment and South American dreams become a reality.</p>
<p>H2o looks forward to developing a new website as well as Search Engine Optimization and Search Engine Marketing plan for Ecuadorian Coastal Properties.  </p>
<p>Thanks Richard for the opportunity to become part of peoples dream and successful investments.  </p>
]]></content:encoded>
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		<title>Soft Launch of Mant Mag</title>
		<link>http://www.h2oconsulting.ca/2012/01/04/soft-launch-of-mant-mag/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=soft-launch-of-mant-mag</link>
		<comments>http://www.h2oconsulting.ca/2012/01/04/soft-launch-of-mant-mag/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 21:36:03 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[H2o Consulting]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=673</guid>
		<description><![CDATA[H2o today soft launched www.mantamag.com. Manta Group is based in the city of Manta, Ecuador. The aim of this new site is to be the primary source for social events in the city of Ecuador. If you do check out the site with in the next two weeks of this post you&#8217;ll have to excuse [...]]]></description>
			<content:encoded><![CDATA[<p>H2o today soft launched <a href="http://www.mantamag.com" target="_blank">www.mantamag.com</a>.  Manta Group is based in the city of Manta, Ecuador.  The aim of this new site is to be the primary source for social events in the city of Ecuador.  If you do check out the site with in the next two weeks of this post you&#8217;ll have to excuse the dummy data as there is a lot of content to be generated in this site. </p>
<p>If you are looking for a new site then H2o can give you a site that gives the power of content back to the site owner.  We have some great options at reasonable rates for your website design and SEO solutions.  </p>
<p>Feel free to <a href="http://www.h2oconsulting.ca/contact-us/" title="Contact Us">contact us</a> any time for a quote.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.h2oconsulting.ca/2012/01/04/soft-launch-of-mant-mag/feed/</wfw:commentRss>
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		<title>H2o Launches Whitewater Village Website</title>
		<link>http://www.h2oconsulting.ca/2011/11/28/h2o-launches-new-whitewater-village-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=h2o-launches-new-whitewater-village-website</link>
		<comments>http://www.h2oconsulting.ca/2011/11/28/h2o-launches-new-whitewater-village-website/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 03:08:17 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[H2o Consulting]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=660</guid>
		<description><![CDATA[H2o Consulting has launched a new website for a private cottage club on the shores of the Ottawa River. Whitewater Village is located one hour west of Ottawa. Right now for the holiday season they are offering a special deal on anyone who purchases a new share in one of these spectacular units. On top [...]]]></description>
			<content:encoded><![CDATA[<p>H2o Consulting has launched a new website for a private cottage club on the shores of the Ottawa River.  Whitewater Village is located one hour west of Ottawa.  Right now for the holiday season they are offering a special deal on anyone who purchases a new share in one of these spectacular units.  </p>
<p>On top of a new website launch we at H2o have also aided in the development of new Social Media, Ad word campaigns as well as Search Engine Optimization for Whitewater Village.</p>
<p>For information on <a href="http://www.whitewatervillage.ca" target="_blank">owning your own cottage</a> visit www.whitewatervillage.ca  </p>
]]></content:encoded>
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		<title>SEO Tools for Testing</title>
		<link>http://www.h2oconsulting.ca/2011/11/08/seo-tools-for-testing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-tools-for-testing</link>
		<comments>http://www.h2oconsulting.ca/2011/11/08/seo-tools-for-testing/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 18:58:19 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[H2o Consulting]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=652</guid>
		<description><![CDATA[Testing your website constantly is a big part of ensuring your giving yourself the best opportunity to rank high. Giving yourself the best tools to get the job done is key. We’ve come across this great site with some excellent tools to check your website: • Meta Tags • Keyword rank checker vs your competitors [...]]]></description>
			<content:encoded><![CDATA[<p>Testing your website constantly is a big part of ensuring your giving yourself the best opportunity to rank high.   Giving yourself the best tools to get the job done is key.  We’ve come across this great site with some excellent tools to check your website:</p>
<p>•	Meta Tags<br />
•	Keyword rank checker vs your competitors<br />
•	Google PageRank checker<br />
•	Link Popularity</p>
<p>There are a lot of these similar tools out there and are free to use.  So get out there and test.</p>
<p><a href="http://www.seocentro.com/tools/seo-tools.html" target="_blank">Access Seo Centro Tools</a> </p>
]]></content:encoded>
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		<title>H2o Addicts site launched</title>
		<link>http://www.h2oconsulting.ca/2011/10/20/h2o-addicts-site-launched/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=h2o-addicts-site-launched</link>
		<comments>http://www.h2oconsulting.ca/2011/10/20/h2o-addicts-site-launched/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 14:34:51 +0000</pubDate>
		<dc:creator>sharkyh2o</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[H2o Consulting]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://www.h2oconsulting.ca/?p=640</guid>
		<description><![CDATA[H2o Consulting&#8217;s sister travel company H2o Addicts launches a new site today. Specializing in surf and kite boarding tours in Ecuador. Check out the new site at www.h2oaddicts.com H2o can build your site from the ground up and optimize the content for search engines to help you rank higher.]]></description>
			<content:encoded><![CDATA[<p>H2o Consulting&#8217;s sister travel company H2o Addicts launches a new site today.  Specializing in surf and kite boarding tours in Ecuador.  </p>
<p>Check out the new site at <a href="http://www.h2oaddicts.com " target="_blank">www.h2oaddicts.com </a></p>
<p>H2o can build your site from the ground up and optimize the content for search engines to help you rank higher.</p>
<div id="attachment_641" class="wp-caption alignnone" style="width: 310px"><a href="http://www.h2oconsulting.ca/wp-content/uploads/2011/10/New_H2o_Addicts_Website.jpg"><img class="size-medium wp-image-641" title="New H2o Addicts Website" src="http://www.h2oconsulting.ca/wp-content/uploads/2011/10/New_H2o_Addicts_Website-300x271.jpg" alt="New H2o Addicts Website" width="300" height="271" /></a>
<p class="wp-caption-text">New H2o Addicts Website</p>
</div>
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